3D DOOH in Times Square, NYC

To stand out in one of the world's busiest advertising environments, this campaign leveraged anamorphic 3D techniques to create an immersive viewing experience. The design divided the billboard into "inside" and "outside" zones, allowing the artist's music video and animated UI elements to extend beyond the frame while preserving YouTube branding for audiences viewing from any angle.

My Role

• Designed and produced the 3D DOOH execution.

• Developed the motion and depth strategy for the anamorphic experience.

• Balanced immersive storytelling with clear branding and messaging.

• Helped establish a creative approach for future 3D DOOH initiatives.