Weekly Creative System
Designed and built the flagship motion system for YouTube Artist Marketing, including reusable templates, motion principles, and production frameworks that enable 20+ weekly campaigns across global markets.
Foundry & Music Nights
Creative leadership for emerging YouTube Artist Marketing programs, ensuring scalable motion execution and alignment with the broader creative system.
Music Moments
Creative direction and oversight for scalable DOOH campaigns supporting music moments and partnerships, adapting YouTube’s visual identity into flexible systems that keep campaigns fresh while maintaining brand consistency.