Foundry & Music Nights

Foundry and Music Nights expanded YouTube Artist Marketing's DOOH presence by highlighting emerging music programs across U.S. markets with a cadence of approximately 2–3 campaigns per month. The initial static creative concept for the Los Angeles execution was developed in partnership with YouTube Creative Studio and adapted into motion executions for additional markets.

My Role

  • Creative direction for the Los Angeles and New York motion implementations.

  • Oversaw the creative implementation and motion execution.

  • Guided template development and scalability.

  • Ensured alignment with the broader YouTube Artist Marketing motion system and creative standards.

Foundry

Foundry is YouTube's artist development program, celebrating and supporting emerging independent artists through coordinated marketing campaigns across multiple channels. The program highlights artists from the U.S. and international markets, using DOOH to amplify awareness and introduce new talent to audiences worldwide.

New York Time Square - Broadway & 45th - 46th

Megazilla (Silvercast NYCD - 300)

Godzilla (Silvercast NYCD - 100)

Sunset Blvd - Intersection of Doheny & Sunset

Sunset Gateway (Big Outdoor LA.D120)

Music Nights

Music Nights is a YouTube Artist Marketing initiative that promotes exclusive live performances through coordinated campaigns across multiple channels. The program uses DOOH to amplify awareness and drive audiences to unique artist experiences available on YouTube.

New York Time Square - Broadway & 45th - 46th

Megazilla (Silvercast NYCD - 300)

Godzilla (Silvercast NYCD - 100)

Sunset Blvd - Intersection of Doheny & Sunset

Sunset Gateway (Big Outdoor LA.D120)