Music Moments & Partnerships

Music Moments & Partnerships supports industry events, artist milestones, award shows, festivals, livestreams, and charitable initiatives through multi-channel marketing campaigns with a cadence of approximately 3 per month. DOOH serves as a key awareness channel, requiring creative solutions that can adapt to a wide variety of content while remaining aligned with the YouTube brand system.

My Role

• Provided creative direction for the motion system and DOOH executions.

• Oversaw the implementation and adaptation of campaigns across placements.

• Guided scalable template and layout strategies for diverse campaign types.

• Ensured all executions aligned with YouTube Artist Marketing motion principles and visual identity.