Doechii B2B Social Campaign

This social-first campaign was created for a B2B audience to showcase YouTube's unique role in supporting artists throughout their careers. By highlighting Doechii's evolution from YouTube creator to award-winning artist, the piece demonstrates how YouTube helps artists build audiences and tell success stories that only the platform can tell.

My Role

• Creative directed the visual approach and overall motion language for the campaign.

• Produced and executed the final social-first asset from concept through delivery.

• Translated strategic messaging into a compelling visual narrative for a B2B audience.

• Ensured alignment with the broader YouTube Artist Marketing visual and motion systems.